The Investment Proposition
Driving Returns: Financial Outlook & Investment
A clear view of our financial projections, key metrics, investment requirements, and the attractive returns anticipated for our partners.
Fueling Our Growth
Seed Capital Requirement: ₹75 Crore
Strategic Allocation for Phase 1 (100 Buses):
This initial seed funding will be strategically deployed to build a strong foundation, validate our model in key markets, and achieve early milestones, paving the way for rapid scaling.
- ₹55 Cr: Fleet Acquisition & SetupInitial procurement of a mixed fleet (avg. ₹55 Lakhs/bus), depot setup, initial spares & tooling.
- ₹10 Cr: Technology Platform & IPFinal development, enhancement of proprietary software, mobile apps, and server infrastructure.
- ₹5 Cr: Marketing & Launch ExpensesBrand building, initial customer acquisition campaigns in target cities, PR activities.
- ₹5 Cr: 12-Month Operational RunwayWorking capital for salaries, initial operational costs, and contingency buffer.
Equity Offered: 25% (Negotiable based on final due diligence and strategic value).
Strategic Deployment of ₹75 Cr Seed Capital.
Our Projections Underpinnings
Key Financial Assumptions
Our financial model is built on realistic market assessments, operational efficiencies, and conservative growth estimates.
Occupancy Rates
Average 75-80% across fleet (post-stabilization on routes). Peak hour routes >90%.
ARPU (Subscription)
Average ₹2,800 - ₹3,200 per month per subscriber, varying by city and subscription tier.
Customer Acquisition Cost (CAC)
Target blended CAC of ₹1,000 - ₹1,500 through digital marketing and B2B partnerships.
Fleet Deployment
Phased deployment: 50 buses (Yr1), 100 (Yr2), 200 (Yr3), scaling to 800+ by Year 7.
Operational Costs
Fuel, driver salaries, maintenance benchmarked against industry standards, optimized via tech.
Churn Rate (Subscription)
Projected monthly churn of <5% post-initial adoption, driven by high service quality.
Detailed financial model with sensitivity analysis available in the full investor pitch deck.
The Numbers Speak
7-Year Financial Snapshot
Illustrative projections showcasing strong revenue growth, profitability, and attractive returns. (All figures in ₹ Crores)
| Metric / Year | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 |
|---|---|---|---|---|---|---|---|
| Fleet Size (Active) | 50 | 100 | 200 | 350 | 500 | 650 | 800 |
| Revenue | 15 | 43 | 90 | 160 | 250 | 330 | 420 |
| COGS (Direct OpEx) | 12 | 28 | 55 | 95 | 140 | 180 | 220 |
| Gross Profit | 3 | 15 | 35 | 65 | 110 | 150 | 200 |
| SG&A (Indirect OpEx) | 6 | 7 | 10 | 15 | 20 | 30 | 40 |
| EBITDA | -3 | 8 | 25 | 50 | 90 | 120 | 160 |
| Depreciation & Amort. | 2 | 4 | 8 | 14 | 20 | 26 | 32 |
| Interest (Illustrative) | 1 | 1.5 | 2 | 2.5 | 3 | 3.5 | 4 |
| Profit Before Tax (PBT) | -6 | 2.5 | 15 | 33.5 | 67 | 90.5 | 124 |
| Tax (Est. @25%) | 0 | 0.6 | 3.7 | 8.4 | 16.7 | 22.6 | 31 |
| Net Profit (PAT) | -6 | 1.9 | 11.3 | 25.1 | 50.3 | 67.9 | 93 |
| EBITDA Margin % | -20% | 18.6% | 27.8% | 31.3% | 36.0% | 36.4% | 38.1% |
| Net Profit Margin % | -40% | 4.4% | 12.5% | 15.7% | 20.1% | 20.6% | 22.1% |
Metrics That Matter
Strong Unit Economics & Key KPIs (Projected Year 3-5 Avg.)
Revenue/Bus/Month
₹3.5 - ₹4 Lakhs
Post route stabilizationCLTV (Customer Lifetime Value)
₹35,000+
Based on avg. 12-18 month subscriptionCAC (Customer Acq. Cost)
₹1,200 - ₹1,500
Blended across channelsCLTV/CAC Ratio
> 20X
Indicating high ROI on acquisitionProjected Annual Revenue Growth (Years 1-7)
Projected EBITDA & Net Profit Trend (Years 1-7)
The Upside
Attractive Investor Returns & Exit Pathways
Projected Returns for Seed Investors:
- Target ROI: 5X - 7X MultipleWithin a 5-7 year timeframe, based on successful execution and market conditions.
- Preferred Returns: 1.5X non-participating preference until capital + preference returned (typical for seed rounds).
- Board Seat / Observer Rights: Ensuring alignment and transparency.
Potential Exit Scenarios:
- Strategic Acquisition: By larger domestic or international transport, logistics, or mobility tech companies.
- Merger: With complementary players to create a larger, more dominant entity.
- Initial Public Offering (IPO): Long-term (7-10 years) possibility on Indian stock exchanges as market leader.